Developing brands and designing logos
Your brand is not simply a logo. Every interaction your business has with the public should reinforce the core principles that make your business better than and different from your competitors. Identifying your strengths — and keeping them in focus — is how you build your brand.
Julie Ridge can walk you through the process of identifying how you differentiate yourself from your competitors, then develop graphics that will be uniquely yours, created specifically for your business. Once the brand has been developed, we provide all of the information you need moving forward to use your new branding thoughtfully and consistently.
Forward Fitness is a boutique gym that marries fitness and nutrition. Our logo icon represents the close integration of food and fitness. Our brand is clean and fresh, symbolizing renewal and moving forward. The brand appeals equally to both men and women. We are classy, we are welcoming, and we are current in our industry.
“Julie really listened to what we were looking for and made it a reality. She is invested in helping us excel as a company. I highly recommend Julie for any of your graphic needs!”
—Suzanne Klaus, Owner, Forward Fitness
PLAINFIELD PUBLIC LIBRARY DISTRICT
The Library was having an image problem in the community: They are a resource that goes far beyond a place to borrow books, but despite numerous outreach programs, many citizens of Plainfield were still unaware of the positive impact the Library has on the quality of life in the village. The new logo and branding represent the Library as being central to the community: Bright like the sun, driving many community resources that are represented by the gears. The updated color palette has been selected to be cheerful and eye-catching.